Small business package

*This amount is to maintain and run your advertising not AD spend.

Ad Strategy:

• Targeting: Focus on local audience targeting within a specific radius around the small business location. Target demographics such as local residents, small business owners, and individuals interested in relevant services or products.
• Ad Format: Utilize a combination of engaging image ads showcasing products or services, video ads highlighting customer testimonials or behind-the-scenes footage, and lead generation ads offering exclusive local deals or discounts.
• Budget and Bidding: Allocate a moderate budget tailored to local marketing objectives. Utilize cost per click (CPC) or cost per lead (CPL) bidding to efficiently acquire leads within the target location.
• Ad Creative: Develop authentic and relatable content showcasing the small business's offerings, unique selling points, and commitment to customer satisfaction. Craft ad copy that resonates with the local community and encourages action.

Package Components:

• Creation of localized ad creatives tailored to the target audience and geographic location.
• Targeting setup to reach local residents, businesses, and relevant interest groups.
• Integration of lead generation forms within ads to capture local leads' contact information.
• Campaign setup and optimization for local brand awareness and lead generation objectives.
• Regular monitoring of campaign performance and adjustments to optimize ad delivery and maximize ROI.

Deliverables:

• Increased local brand visibility and recognition within the target community.
• Generation of qualified leads from the local area interested in the small business's products or services.
• Growth in foot traffic, website visits, and inquiries from local customers.
• Recommendations for ongoing local marketing strategies to sustain lead generation and drive sales.